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Small business owners can sometimes be too frugal with their marketing budget and sometimes they may go the complete opposite direction and overspend. It can be tricky to brainstorm ideas when there is so much work and mental load that already goes into being an entrepreneur and overseeing the daily running of a business. The best advice is to talk with your accountant and cpa to see what kind of budget you have to work with. There are definitely ways that can help both types

You can’t make everyone happy and that’s okay. You can treat everyone respectfully and do your best as a business owner to repair relationships with dissatisfied customers. Occasionally you will have someone who tries to take advantage of you, but for the most part people just want their expectations met when spending their hard-earned cash. Here are 5 ways to help you deal with customer complaints: 1. First, know the difference between venting a grievance and abusing you

Co-written by Kevin Clark, CPA Social media platforms are a big part of nearly everyone’s everyday life. Some check it religiously throughout the day, some scroll mindlessly, and some use it sparingly. Here are five things to consider before you decide to create a company account for every social media platform available: 1. Do you or a team member have the time to actively manage social media accounts? A successful social media presence takes a lot of time, planning, and

When you start a small business, loyalty is something you'll have to earn from your customers. It’s not enough to just have a good product or service on offer. People are growing more concerned with what a company/brand stands for, how they show up for their community, and what type of work culture they provide their employees. What are some ways you can earn loyalty among your clients? 1. Be invested. Go beyond putting on the customer service voice for your clients and