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Small business owners can sometimes be too frugal with their marketing budget and sometimes they may go the complete opposite direction and overspend. It can be tricky to brainstorm ideas when there is so much work and mental load that already goes into being an entrepreneur and overseeing the daily running of a business. The best advice is to talk with your accountant and cpa to see what kind of budget you have to work with. There are definitely ways that can help both types

Accrual basis accounting is a way of recording financial transactions that focuses on when the transactions occur, rather than when the money actually changes hands. In other words, under accrual basis accounting, revenues and expenses are recorded when they are earned or incurred, regardless of when the money is actually received or paid. This method allows for a more accurate representation of a company's financial position over time, as it takes into account all transactio

You can’t make everyone happy and that’s okay. You can treat everyone respectfully and do your best as a business owner to repair relationships with dissatisfied customers. Occasionally you will have someone who tries to take advantage of you, but for the most part people just want their expectations met when spending their hard-earned cash. Here are 5 ways to help you deal with customer complaints: 1. First, know the difference between venting a grievance and abusing you

When you’ve already got a great product or service that you’ve poured your heart and soul into, it may be hard to switch gears to focus on building a website. Maybe your business is already thriving. Even the best business needs a strong online presence in today’s digital media driven world. The first step is setting up a great website that represents your brand and business. Before taking that first step make time to deeply consider how you would want your brand perceived by

“Just skip the payroll taxes and expenses, pay your worker’s straight pay and send them a 1099!” I’ve even heard other accountants say those exact words to employers, so when I’m advising a small business owner and they recite this money-saving strategy, I have to blow the whistle and at least throw out a caution flag (is that soccer, or NASCAR?). That’s what accountants do; we can’t help it. But seriously – did you know that there are rules and guidelines that the IRS uses

Co-written by Kevin Clark, CPA Social media platforms are a big part of nearly everyone’s everyday life. Some check it religiously throughout the day, some scroll mindlessly, and some use it sparingly. Here are five things to consider before you decide to create a company account for every social media platform available: 1. Do you or a team member have the time to actively manage social media accounts? A successful social media presence takes a lot of time, planning, and

4 Common Mistakes that Make your Chart of Accounts a Mess by Kevin Clark, CPA If the financial reports you're seeing for your small business are hopelessly unreliable (like my mirror first thing in the morning), you may need to do some clean-up on the foundation of your accounting system - the Chart of Accounts. My what? Your chart of accounts is simply the list of all of the different categories that you see on your financial reports (balance sheet, income statement...etc)

Owning your own business can be exciting, but it can also mean you are responsible for absolutely everything. Payroll and taxes can get complex and may overwhelm as you start up or as your business grows larger. That’s where a CPA, Certified Public Accountant, can help take a big part of the stress out of your professional ventures, leaving you time for what you really want to focus on. There are many reasons to consider having a CPA help but here are some for today: 1. A